Content Proof Brief

Complete this before producing a client story, portfolio feature, educational piece, or derivative campaign. Leave uncertain fields marked unknown. Do not fill gaps with plausible language.

Decision and audience

• Buyer question or decision this should support:
• Intended buyer stage and project type:
• Why this matters now:
• Who should not use or rely on this material:
• Primary format and likely destinations:

Source truth

• Subject-matter owner and reviewer:
• Approved service, market, and project-fit facts:
• Starting condition and client goal:
• Important constraints, decisions, and tradeoffs:
• Process, disruption, and obstacle details:
• Outcome that has been verified:
• Open facts or claims that remain unknown:
• Source links, records, or interview notes:

Separate estimates, recommendations, adopted decisions, implemented changes, and verified results. Name which state each claim represents.

Proof and rights

Asset ID	What it proves	Source owner	Client consent	Usage boundary	Status
			pending or approved	channels, term, restrictions

Include before-and-after images, field footage, plans, quotes, reviews, or documents only when the company can use them in the intended context. Remove personal details, addresses, family information, access codes, and private project records unless explicit approval and a real need support publication.

Story and derivatives

• The honest throughline:
• Hard question answered:
• Useful client or expert language:
• Context needed to avoid an exaggerated claim:
• Possible article, video, social, email, website, sales, or paid versions:
• Versions to skip because they add no useful job:

Approval and learning

• Content owner:
• Technical fact approver:
• Client or rights approver:
• Final publication approver:
• Approval date and evidence:
• Freshness or review trigger:
• Sales questions and audience response to return to the next brief:

Related play: client education and project proof.