Allowable CPA Reference
Reference: Spreadsheet tool for calculating and tracking allowable Cost Per Acquisition. Use this when determining acceptable cost per acquisition targets for marketing campaigns.
Reference: Spreadsheet tool for calculating and tracking allowable Cost Per Acquisition. Use this when determining acceptable cost per acquisition targets for marketing campaigns.
Complete step-by-step checklist for establishing analytics, tracking, and KPI measurement systems for marketing operations.
Step-by-step HubSpot tracking and attribution implementation for multi-brand, multi-market structures.
Template: KPI dashboard template tailored for custom home builders, tracking revenue, leads, consultations, pre-construction agreements, and acquisition costs. Use this template when setting up KPI tracking for a custom home builder.
Revenue-focused metrics for builders and remodelers - track what drives business.
Template: Framework for organizing marketing KPIs and goals from leadership level down to specific platform reports. Use this template when structuring a multi-level marketing dashboard system.
Reference: Guidelines on when and how to use UTM parameters for tracking all external links back to the website. Use this SOP when setting up tracking for campaigns and external links.