UTM Usage SOP

Whenever linking to the website from elsewhere (i.e. email newsletter, ad campaigns, Google My Business), add UTM parameters so we can track it Google Analytics.

Resources: https://neilpatel.com/blog/the-ultimate-guide-to-using-utm-parameters/

URL Builder: https://ga-dev-tools.appspot.com/campaign-url-builder/

Example: https://www.google.com/?utm_source=google-my-business&utm_medium=directory&utm_campaign=google-my-business