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Content Marketing Checklist

Establish a comprehensive content marketing system that creates valuable content, distributes it effectively across platforms, and maintains consistent quality and engagement. Complete tasks in order to build a sustainable content marketing operation.

Phase 1: Strategy & Foundation​

  • Create Blog Content Strategy - Develop comprehensive blog strategy including goals, categories, frequency, promotion plan, and implementation details (who creates content and budget required). Consider bringing in subject matter experts and involving clients to inform content for better resharing. See Blog Content Strategy Guide for framework.

  • Create Social Media Strategy - Develop cross-platform social media strategy including goals, platform selection, posting frequency, target audience, tone of voice per platform, content mix, and examples to follow. See Social Media Strategy Guide for framework.

  • Set Up Content Creation Standards - Establish content creation SOP covering asset specifications, content splintering workflows, video production standards, and technical videography guidelines. See Content Creation SOP for complete standards and workflows.

  • Set Up Video Footage Management System - Establish video footage organization, storage, and utilization process. Create asset management file structure, set video standards, and establish editor relationship for consistent quality. See Video Footage Utilization SOP for complete process.

  • Select Email Marketing Software - Choose appropriate email marketing platform based on business type and needs. See Email Marketing Software Reference for options.

Phase 2: Content Creation Systems​

  • Establish Content Readability Standards - Ensure all content meets 5th-grade reading level for maximum accessibility and SEO. See Readability Check Reference for guidelines.

  • Set Up LinkedIn Writing Standards - Establish LinkedIn content creation guidelines focusing on headlines, hooks, visual formatting, and conversational tone. See Writing for LinkedIn Guide for principles and best practices.

  • Create Promotional Video - Produce high-quality promotional video that authentically showcases the business. See Content Creation SOP for video production standards.

  • Create Print Marketing Materials - Design and produce physical marketing brochures for offline promotion and client handouts.

Phase 3: Distribution & Engagement​

  • Implement Content Splintering Workflow - Set up process to repurpose content across platforms (blog, LinkedIn, Instagram, YouTube, Twitter, Facebook, newsletter). See Content Creation SOP for distribution workflow.

  • Establish LinkedIn Commenting Strategy - Set up process for strategic commenting on LinkedIn to increase visibility (20-50x more exposure than posting alone). Use LinkedIn Comment Writing Assistant prompt template for crafting natural, high-quality comments.

  • Set Up Community Marketing - Participate in local Facebook communities and groups to build awareness naturally (with permission, adding value, never spamming).

  • Configure Email Marketing - Set up email marketing campaigns and newsletter distribution using selected platform.

Phase 4: Ongoing Maintenance​

  • Establish Awards Posting Process - Create standard workflow for posting awards on WordPress blog, updating portfolio page, updating awards page, and maintaining awards spreadsheet. See Posting Awards SOP for complete workflow.

  • Maintain Content Publishing Schedule - Publish blog content and social media posts on regular frequency per established strategies.

  • Monitor Content Performance - Track engagement metrics, adjust strategies based on performance data, and optimize content mix.

Reference Documents​