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Content Creation SOP

15 minute max video (linkedin length limit)

  • Youtube - good description - include link high in description
  • Linkedin - write content custom, say link in comments
  • Instagram - just upload the same thing as linkedin, but say link in bio, create reel thumbnail (4:5)
  • Twitter - short tweet, with link to blog post
  • Facebook - exactly same as linkedin
  • Adding the link to the post is an option as well (whatever's easier)

Example Lead Magnet Mini Campaign​

Standard Deliverables & Asset Specs​

This list serves as a template for standardizing assets for campaigns and content.

DeliverableSpecificationsPlacementNotes
BriefSee SOP
Primary GraphicSquare
Export both:
1000 x 1000 150-300kb JPG "web" in name
2000 x 2000 medium size PNG "full-res" in name		Anywhere
Carousel with inspo photos
Social feed post
Email blast		Title & main campaign branding
Header Image1500 x 700 if title only
Can go up to 1500 x 1000 if details included
JPEG, 150-300KB		Website Header, online & social calendar headersUse large margins - will be used for online event listings with multiple formatting requirements
Featured Image800x700 px
Similar to header image
JPEG, 100-200kb		Thumbnail for website & online & social calendar listings
Ticket "product" image for ecomm		No details, scalable
Email Banner Ad600 px width x190 px height
PNG
72 dpi
The max file size is 1 MB		Include a CTA - something that looks like a button is fine. Examples here
Very Short Description70-150 characters
Short Description120-158 characters
Long DescriptionLonger than 200 charactersWebsite,Use at least two subtitles, at least two sections, preferrably 3-5
Social post textVarious optionsSocialInclude hashtags
Primary Branding Social PostSame content, multiple formats
Photo / graphic / carousel
Video / animated
.PNG , roughly 2000px, roughly 1-2mb files
Export same content in ratios:
Square, 4:5, 9x16		Paid Social
Organic Social feeds
Organic Social Stories		If using a large budget for paid social, use multiple versions, post in one ad, turn on AI placements. Meta will choose format intuitively. Doesn't work with carousels - turn carousels into video
9x16 version to keep important details in middle square to avoid title overlap
Organic Social ContentWhatever works. Always export 9x16 versions for stories
Street Team Posters11x17
8.5x11
4x9		If street teaming, make all options. It's worth it.
Postcard Mailer8.5 x 5.5

Archive​

March 2025​

First write outline

Then dictate through it

Then run that through AI. Can repeat back into outline and dictate again.

Can also turn outline into questions to dictate

Then finalize

First, Grammarly to make sure it looks good

Hemingway to make your text more readable / less AI

Use as blog post

Dictate the blog post to create script

Shorten into newsletter and linkedin post

Create hook options during this process

VA takes blog post and hooks for newsletter and linkedin

Makes Youtube thumbnail, title and descriptionVA can also design the graphic?

  • Content Splintering

    Receive Assets

    Create Blog Post

    • Use the graphic as the featured image. Include it in the post. Optimize the image before uploading
    • If there’s a Youtube video attached:
      • Put the youtube video near the top by copy pasting the link into the post
    • Copy google doc text into this tool: https://saasytrends.com/gdoc-to-html
      • Then copy the text from there into the blog post (cleans up the HTML)
    • Use the thumbnail as the featured image (compress to WEBP first)

    Create Linkedin Post

    • Post between 6AM and 11pm EDT
    • Leave 5-10 comments on other people’s Linkedin content before posting
      • Make sure that the draft/notes from the “Post” document won’t be included in the Linkedin
      • Some contents on posts, but also respond to comments within the comments sections
      • Focus on AI, homebuilders, marketers
      • Make sure the comments are actually valuable and interact with the content and provide a unique perspective instead of just reiterating what was already said in the post or comments. Do not just go with the generic AI generated comment. Make it sound very realistic. Shorter than 2 paragraphs, longer than a few words.
      • These comments are very important and need to be high quality.

    Keep an eye out for responses to the post or other comments for a few minutes after the post goes live.

    More to come:

    Add to ongoing newsletter

    Post to Instagram

    Post to Youtube if video

  • Creating Videos with Capcut

    Desktop:

    Import footage

    Create the thumbnail

    Stabilize and apply all effects

    Cut out blank spaces by clicking the transcribe tool on the timeline window

    Edit those cuts as needed

    Make captions with the captions button on top left of screen

    Edit captions with a template

  • Videography

    Shoot in manual mode

    Thumb dial is aperture

    Index finger dial is frame rate

    Other dial is ISO exposure

    Left directional button is zebra on off toggle

    C1 is zebra levels

    • zebra custom level 1 is for highlights 90 to 100
    • zebra custom level 2 is for dark tones 10 to
    • 90 to 100 is bright white where you start losing details
    • skin tones are 50 to
    • 10 to 30 are dark tones where you start losing details

    C2 is focus area

    • if you select a focus area, you can hit C2 and then move it by touching the screen, and then hit the middle dial button to lock it in place. After that you can start touching for autofocus again

    C3 or the trash can button is Auto white balance lock