Blog Content Strategy
Owner: Content Manager (Content Creation), Marketing Lead (Strategy)
Framework: Marcus Sheridan Big 5 + SEO Best Practices
Blog Strategy Overview
Goal: Become the #1 resource for remodeling questions in your market through comprehensive Big 5 content.
Publishing frequency: 1-2 posts/week (4-8/month)
Length: 1,500-2,500 words (comprehensive, SEO-optimized)
Content Calendar Framework
Monthly Big 5 Distribution
| Week | Topic 1 | Topic 2 | Format |
|---|---|---|---|
| Week 1 | Pricing | Problems | Blog post + AI-generated social |
| Week 2 | Comparisons | Reviews/Best | Blog post + video embed |
| Week 3 | What to Expect | Pricing | Blog post + video |
| Week 4 | Problems | Comparisons | Case study |
Result: Balanced Big 5 coverage every month
Quarterly Topic Planning
Q1 (Jan-Mar): Planning & Design content
Q2 (Apr-Jun): Execution & Materials
Q3 (Jul-Sep): Pricing & ROI
Q4 (Oct-Dec): Reviews & Case Studies
See: [Marcus Sheridan summary](../../Marketing Thinking Jay/Marcus Sheridan) for detailed Big 5 examples
Blog Post Structure (SEO + Conversion)
- Direct answer first 100 words (AEO-optimized for AI search)
- Table of contents (improves UX, helps search)
- Main content with H2 headers, bullets, bold key points
- Real project example with before/after images
- CTA — link to calculator, quiz, or contact
- Internal links to related Big 5 content
See: AI in Marketing for AI-assisted workflow
SEO Optimization
Keyword targeting:
- Local: "kitchen remodel [Your City]," "bathroom renovation [Your City]"
- Long-tail: "how much does kitchen remodel cost in [Your City]"
- Big 5 aligned: "kitchen remodel mistakes," "quartz vs granite countertops"
Tools:
- Google Search Console — keyword rankings
- AI for optimization — ChatGPT suggests keywords, meta descriptions
See: SEO Fundamentals
Measuring Blog Performance
Key metrics:
- Pageviews (top 10 posts drive 80% of traffic)
- Time on page (target: 2+ min)
- Leads generated per post
- Assignment Selling usage (Sales tracks which posts they send prospects)
In Revenue Team meetings: Which posts helped close deals?
Learn More
- Read: Answering Hard Questions (Big 5) — Detailed content strategy
- Tool: Content Calendar Template
- Workflow: AI Blog Post Creation
Blog content builds trust over months. Answer the Big 5 questions competitors avoid, and you'll dominate organic search for your market.