53 docs tagged with "active"

Complete step-by-step checklist for establishing paid advertising campaigns across search, social, and retention channels.

How to leverage AI tools to accelerate content creation while maintaining authenticity and trust.

Automated lead assistance tools: self-pricing, design visualizers, and personalized content recommendations.

Complete step-by-step checklist for establishing analytics, tracking, and KPI measurement systems for marketing operations.

The 5 topics that drive remodeling decisions: pricing, problems, comparisons, reviews, what to expect.

Requiring prospects to consume educational content before sales calls to improve close rates and reduce sales cycles.

Step-by-step HubSpot tracking and attribution implementation for multi-brand, multi-market structures.

SEO-aligned blog strategy built on Big 5 framework for organic lead generation.

Task to create standardized boilerplate copy including tagline, positioning, and descriptions for consistent brand usage.

Patterns and principles for organizing unstructured thoughts into clear, scannable, and collaborative communications.

How remodeling buyers research, compare, and decide — map content to each stage.

Complete step-by-step checklist for establishing a strategic content marketing system, from strategy development through content creation, distribution, and ongoing maintenance.

Why and how builders create content that builds trust, educates buyers, and drives revenue.

How to respond when things go wrong without losing trust - principles for builders.

Template for configuring deal pipelines for remodeling companies with multiple brands, markets, or service lines.

Complete step-by-step checklist for establishing directory listings, citation management, and maintaining local SEO consistency.

Guidance on identifying and emphasizing unique business differentiators during the sales process.

The global writing standard for communication: core philosophy, voice principles, and context-specific guidelines.

Quick orientation for the Revenue Team and org roles.

Task to roll out approved brand messaging consistently across all marketing platforms and touchpoints.

Revenue-focused metrics for builders and remodelers - track what drives business.

An AI writing assistant prompt for crafting realistic, high-quality comments on LinkedIn to increase visibility.

AI prompt guidelines for generating natural, human-sounding comments on LinkedIn posts to build engagement.

A framework for creating market research presentation scripts that build trust through source transparency and personal commentary.

Core principles of customer-centricity, outcome-driven marketing, and relationship building.

Detailed rules for external communication, including banned words, LLM pattern avoidance, and title creation.

Task to ensure brand messaging and images are consistent across all directory listings and external profiles.

A system for multiplying a single piece of builder marketing content into dozens of optimized assets across all platforms.

Common remodeler objections and trust-first responses that keep deals moving.

Complete step-by-step checklist for onboarding new remodeling clients.

Complete step-by-step checklist for optimizing marketing systems through feedback collection, performance measurement, and continuous improvement.

Organic-first, amplify winners: quality over quantity, test then scale.

Complete step-by-step checklist for establishing referral programs, strategic partnerships, and promotional initiatives.

High-volume creative testing: Gary Vee's 20-50+ variations approach for finding and scaling winners.

Complete step-by-step checklist for establishing website foundation, technical setup, SEO optimization, and performance monitoring.

Task to develop a clear positioning statement defining the category, target market, and unique approach.

Task to create specific target market profiles for individual products and services to guide focused messaging.

Essential books and resources that inform this playbook's strategies.

Complete checklist of daily, weekly, monthly, quarterly, bi-annual, and annual marketing activities to maintain and grow your marketing systems.

Complete step-by-step checklist for establishing and maintaining a referral program system that leverages past clients, partners, and client appreciation to drive new business.

Complete step-by-step checklist for establishing and maintaining a reputation management system.

Big 5-aligned discovery questions to uncover buyer priorities, budget, timeline, and decision criteria.

Complete step-by-step checklist for establishing strategic sales systems and processes.

How marketing supports sales with shared goals, bi-weekly meetings, and seamless handoffs.

Complete step-by-step checklist for establishing SEO foundation, content optimization, and ongoing search visibility.

Gary Vee's Day Trading Attention: high-volume, platform-native content that builds trust.

Complete step-by-step checklist for developing comprehensive marketing strategy, goals, and strategic planning framework.

Complete step-by-step checklist for establishing strategic marketing systems and operational infrastructure.

How marketing and sales operate as one revenue team with shared goals and coordinated handoffs.

Task to define the unique tone and personality for all brand communications.

Complete step-by-step checklist for establishing offline marketing presence through signage, print materials, and local advertising channels.

Task to articulate the core value proposition: who you help, what outcome they achieve, and how you do it uniquely.

What makes builder marketing unique: high-consideration purchases, trust-critical decisions, and relationship-dependent sales.