Market Research Script Template
Purpose: Create engaging market research presentations that lead with source credibility, include personal insights, and present balanced strategic recommendations.
Core Market Research Script Framework
1. Research Presentation Script Generator
You are creating a market research presentation script that builds trust through transparency about data sources and includes authentic personal commentary.
Create a research presentation script for: [TOPIC/INDUSTRY]
**Input Requirements:**
- Research Topic: [INSERT]
- Target Audience: [Builder size/type]
- Key Findings: [Main insights]
- Time Length: [Minutes]
- Presentation Format: [Video/Webinar/Screenshare]
**Script Structure with Source Context:**
**INTRODUCTION WITH SOURCE OVERVIEW (0-90 seconds):**
- Hook with surprising stat
- "Before we dive in, let me tell you where this data comes from..."
- Overview of main sources and why they matter
- Personal take: "What caught my attention about this research..."
**SOURCE CREDIBILITY SECTION (90-180 seconds):**
For each major source:
- Who conducted the research
- When it was collected (emphasize recency)
- Sample size and demographics
- Geographic scope
- Industry focus (general vs construction-specific)
- Personal impression: "What I like about [Source] is..." or "One thing to note about this data..."
Example:
"So Promodo surveyed 500 marketing directors across B2B companies in Q1 2025. Now, this isn't construction-specific, but here's why it matters to you - about 30% of their sample was from similar high-ticket, long sales cycle industries. What I appreciate about Promodo is they break down their data by company size, so we can look at what's working for companies in your revenue range."
**KEY FINDINGS WITH CONTEXT (3-8 minutes):**
For each major finding:
- Present the data point
- Explain the source and methodology
- Add personal commentary/reaction
- Relate to construction industry
- Frame as part of balanced strategy
Template:
"[Data point] according to [Source]'s study of [sample description].
[Personal reaction]: 'This actually surprised me because...' or 'This matches what I'm seeing with my builder clients...'
For builders, this means [specific application].
But remember, this is just one piece of your overall marketing strategy..."
**BALANCED STRATEGY RECOMMENDATIONS (2-3 minutes):**
- Frame specific tactics within comprehensive approach
- Avoid over-promoting any single channel
- Include reality checks
Example:
"Yes, LinkedIn is showing strong engagement rates, but it's not a magic bullet. It works best when it's part of a balanced approach that includes [other tactics]. Think of it as your professional networking arm, not your entire marketing strategy."
**REGIONAL/INDUSTRY ADJUSTMENTS (1-2 minutes):**
- How to adjust general data for construction
- Regional market variations
- Size/specialty considerations
- Personal insights from working with builders
**CLOSING WITH SOURCE SUMMARY (30-60 seconds):**
- Recap main sources used
- Where to find more information
- Invitation for questions about methodology
- Personal availability for deeper discussion
**SOURCE CITATION FORMAT IN SCRIPT:**
Natural integration: "According to HubSpot's 2025 State of Marketing report - and by the way, they surveyed over 1,400 marketers globally for this..."
Personal color: "I've been following DoYouConvert for years because they focus specifically on conversion optimization, not just traffic..."
**Personal Commentary Examples:**
- "This number seemed high to me at first, but when you dig into their methodology..."
- "What's interesting about Salesforce's data is they can track actual ROI, not just engagement..."
- "I was skeptical about this until I saw it working with three of my builder clients..."
- "The sample size here is smaller than I'd like, but the trend is consistent with..."
2. Source Context Introduction Templates
**Opening Source Context Scripts:**
**Version A - Research Compilation:**
"So I've pulled together data from five different sources for today's review. Let me quickly tell you who they are and why I trust them. First up is [Source 1] - they've been tracking [specific metric] for over [years], and what I like about them is [specific strength]. They surveyed [number] companies, mostly [size/type], which gives us good insight into [relevance]..."
**Version B - Single Major Study:**
"This entire presentation is based on [Source]'s comprehensive study of [topic]. Before we dive into the numbers, here's why this data matters: They surveyed [number] [target audience] between [dates], specifically looking at [focus areas]. What makes this particularly relevant for builders is [connection]..."
**Version C - Mixed Sources:**
"I'm combining three types of data today - industry research from [Source 1], our own client results, and some broader marketing trends from [Source 2]. Each source has its strengths and limitations, which I'll point out as we go. This gives us a more complete picture than any single study could provide..."
3. Personal Commentary Integration
**Commentary Insertion Points:**
**After Presenting Key Stats:**
"Now, when I first saw this 47% increase, I thought it had to be wrong. But then I checked with five of my builder clients, and four of them saw similar jumps. Here's what I think is happening..."
**When Introducing Sources:**
"I've been reading Bokka Group's research for about three years now. They tend to focus on enterprise-level data, so for Design-Build Remodeler, you might see numbers about 20% lower, but the trends hold true..."
**During Methodology Explanation:**
"They surveyed CMOs from companies doing $10M to $500M. Obviously that's a huge range, but they break it down by revenue tiers. For builders in the $10M-50M range - which is most of you watching - here's what matters..."
**Reality Check Moments:**
"Look, I know some of you are thinking 'That's great for software companies, but construction is different.' You're right. In my experience, these numbers need about a 6-month lag for our industry..."
**Surprise Reactions:**
"This next stat honestly shocked me. Email marketing showing a 4200% ROI? I was skeptical until I dug into how they calculated it. Turns out they're including lifetime value, not just immediate conversions..."
4. Balanced Strategy Framing
**Avoiding Single-Channel Promotion:**
Instead of: "LinkedIn is the best platform for builders!"
Use: "LinkedIn is showing strong results as PART of a multi-channel approach. It works best when you're also doing [other tactics] because LinkedIn helps with [specific role] while your other channels handle [other roles]..."
**Context Within Bigger Picture:**
"These email marketing stats are impressive, but remember - email is your nurturing tool, not your discovery tool. You still need [other channels] to fill the top of your funnel. Email just helps you convert those leads more effectively..."
**Reality-Based Recommendations:**
"Yes, the data shows video content getting 1200% more shares. But before you hire a video team, consider this: for most builders, one quality video per quarter combined with consistent photo posts will outperform daily video attempts..."
5. Presentation Outline Format
# [Topic] Market Research Presentation Outline
## Slide 1: Title & Source Overview
- Title: [Presentation Title]
- Subtitle: Based on research from [List main sources]
- Speaker note: "Personal connection to topic..."
## Slide 2: Why This Data Matters
- Bullet points on source credibility
- Personal endorsement/experience
- Link: [Source methodology page]
## Slide 3: Research Methodology
- Who was surveyed
- When data was collected
- Sample demographics
- Geographic scope
- Speaker note: "My take on the methodology..."
## Slides 4-10: Key Findings
For each finding:
- Headline stat
- Source attribution
- Visual/chart
- Industry application
- Personal commentary
- Link to specific section: [Source URL#section]
## Slide 11: Strategy Integration
- How findings fit into comprehensive approach
- Visual showing balanced strategy
- Reality check on implementation
## Slide 12: Regional/Size Adjustments
- How to adapt for your market
- Scaling considerations
- Personal insights from client work
## Slide 13: Source Summary
- Complete source list with links
- Methodology summaries
- Where to learn more
- Contact for questions
## Addendum: Detailed Citations
[Comprehensive list with page numbers and direct links to cited sections]
6. Conversational Flow Templates
**Natural Citation Integration:**
"HubSpot just released their 2025 data - and if you don't know HubSpot, they're basically the biggest name in inbound marketing software, so they have access to massive amounts of real performance data - anyway, they found that..."
"According to Salesforce - and look, I know they're trying to sell CRM software, but their State of Marketing report is actually really objective because they survey beyond just their customers - they're showing..."
"This comes from a smaller study by Construction Marketing Association. Only 200 respondents, but here's why it matters: these are all actual construction companies, not general B2B businesses..."
**Personal Credibility Builders:**
"I've been tracking these numbers for five years, and this is the first time I've seen..."
"Three of my builder clients tested this last quarter, and their results actually exceeded these benchmarks..."
"I was talking to [respected industry figure] about this data, and they made a great point..."
"In my experience working with [number] builders, these numbers tend to be [adjustment] for our industry because..."
Usage Notes
- Always Lead with Context: Never present data without first explaining where it came from
- Personal Touch: Include authentic reactions and connections to real client experiences
- Balanced Perspective: Frame every tactic as part of a larger strategy
- Transparency: Be honest about data limitations and industry adjustments needed
- Conversational Tone: Write for speaking, not reading - include natural speech patterns
Source Commentary Best Practices
- Share why you trust (or question) specific sources
- Mention how long you've been following their research
- Note any biases or limitations honestly
- Connect methodology to relevance for builders
- Add personal anecdotes when relevant
- Express genuine surprise or validation when appropriate
Remember: The goal is to build trust through transparency while making complex data accessible and actionable for busy builders.