Remodeler Marketing Playbook
Welcome to the Remodeler Marketing Playbook. This is your complete guide to building the most known and trusted remodeling brand in your market.
Mission
Become the most known and trusted remodeler in your market.
Core Frameworks
This playbook is built on two proven frameworks:
- Marcus Sheridan's Endless Customers - Revenue Team model, Big 5 content, Assignment Selling
- Gary Vaynerchuk's Day Trading Attention - Creative velocity, organic-first, platform fluency
Quick Navigation
Getting Started
- Start Here - How to use this playbook
- Foundations - Core philosophy and mental models
- Strategy - Goals, personas, positioning
Execution Playbooks
- Digital Presence - Website, GMB, local SEO
- Content - Big 5, video, social media
- Paid Media - Organic-first amplification
- Trust & Relationships - Referrals, partnerships, client experience
Sales & Operations
- Sales Enablement - Assignment Selling, discovery questions
- Systems & Automation - HubSpot, CRM, workflows
- Analytics - Tracking, attribution, KPIs
Resources
This playbook synthesizes proven marketing frameworks for remodeling companies. Use it as your operating system for marketing and sales execution.