Social Media Strategy
Owner: Content Manager (Posting), Video Producer (Creative Production)
Framework: Gary Vaynerchuk's Day Trading Attention
Core Philosophy
"Attention is the game. More specifically, underpriced attention is the opportunity."
— Gary Vaynerchuk
Principles:
- Volume matters — 11 posts/day across platforms (2026 target)
- Platform-native — Don't cross-post, adapt for each culture
- Organic first, amplify winners — Free reach identifies top content, then boost with ads
- Execution beats perfection — Post consistently, learn, iterate
2026 Posting Targets
Total: 11 posts/day
| Platform | Posts/Day | Purpose |
|---|---|---|
| TikTok | 3 | Quick tips, behind-the-scenes, relatable humor |
| 2 | Longer storytelling, community, local visibility | |
| 2 | Visual portfolio, Reels, Stories | |
| YouTube Shorts | 2 | Educational shorts, before/after reveals |
| 2 | Business lessons, thought leadership |
Monthly: ~330 posts
Made possible by: Gary Vee repurposing system (1 video → 10+ pieces)
Platform-Specific Quick Reference
TikTok (3/day)
Format: 15-60 sec vertical, hook in 3 sec, text overlays
Mix: Educational 40%, behind-the-scenes 30%, entertainment 20%, transformation 10%
Why: Algorithm favors quality over followers (anyone can go viral)
Instagram (2/day + Stories)
Format: Feed (1:1 or 4:5), Reels (9:16), Stories (daily)
Mix: Before/after carousels, portfolio, educational carousels, client features
Why: Highly visual, strong local discovery
Facebook (2/day)
Format: Longer captions (200-300 words), Reels gaining traction
Mix: Project completions 30%, educational 25%, community 20%, video 25%
Why: Older demographic (45-65) with remodeling budgets
YouTube (2 Shorts/day + 1-2 long-form/week)
Format: Shorts 15-60 sec, long-form 8-15 min
Mix: Educational series, project walkthroughs, Q&A
Why: Second largest search engine, SEO benefits
LinkedIn (2/day)
Format: Longer text (500-800 words), document posts
Mix: Business lessons 40%, industry insights 30%, team/culture 20%, projects 10%
Why: B2B referrals (architects, designers, agents)
High-Volume Production Workflow
Monday: Plan (Content Manager identifies topics, prepares captions)
Tuesday: Capture (Video Producer films 2-3 locations, 5-10 min each)
Wednesday-Thursday: Batch create (Video edits into 15-20 pieces, Content writes captions)
Friday: Schedule (Content Manager loads week's content)
Result: 1 filming session → 15-20 pieces of scheduled content
See: Content Repurposing for detailed workflows
Organic First, Amplify Winners
- Post organic (free)
- Track 48-72 hours
- Identify top 10% by engagement
- Amplify only winners with paid ads
Content Manager tracks, Performance Media Vendor amplifies
Key Metrics
| Platform | Primary Metric | Monthly Target |
|---|---|---|
| TikTok | Video views | 50k+ |
| Engagement rate | 5%+ | |
| Reach | 10k+ | |
| YouTube | Watch time | 1k+ hours |
| Engagement rate | 3%+ |
In Revenue Team meetings: Share winners, identify patterns, double down.
Common Mistakes
- Cross-posting same content everywhere
- Posting inconsistently
- Only portfolio/sales content
- Ignoring comments
- Perfectionism over execution
Gary Vee: "Done is better than perfect."
Learn More
- Resource: Gary Vee's Day Trading Attention — Full framework
- Read: Content Repurposing — 1 video → 20 pieces workflow
- Tool: Social Media Templates
Post 11x/day for 6 months = 2,000+ opportunities to help a future client discover you.