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Recommended Reading

Purpose: Core resources that inform this playbook's marketing and sales approach

Essential Books (In This Folder)​

Marcus Sheridan: Endless Customers (2025)​

Why read: Foundation for Revenue Team model, Big 5 content framework, Assignment Selling

Key concepts:

  • Revenue Team (marketing + sales unified)
  • The Big 5 topics (pricing, problems, comparisons, reviews, what to expect)
  • Assignment Selling (require content consumption before sales calls)
  • The 4 Pillars (know buyer, be known, sell differently, be human)

Where to find:

Most relevant for: Marketing Lead (strategy), Sales Lead (Assignment Selling), Content Manager (Big 5 content)

Gary Vaynerchuk: Day Trading Attention (2024)​

Why read: Framework for high-volume social content, organic-first paid strategy, platform fluency

Key concepts:

  • Day Trading Attention (find underpriced attention, seize it)
  • Creative velocity (volume matters)
  • Organic first, amplify winners (test free, spend on proven)
  • Platform-native content (adapt for each culture)
  • Strategic Organic Content → Amplification → Post-Creative Strategy

Where to find:

Most relevant for: Video Producer (creative production), Content Manager (social posting), Performance Media Vendor (amplification)

How These Resources Inform the Playbook​

Foundations section:

  • Revenue Team Model ← Sheridan Endless Customers Chapters 2-3
  • Big 5 Content Framework ← Sheridan Chapters 4-7
  • AI Strategy ← Sheridan Chapter 11 + 2026 AI Search Guide

Content section:

  • Content Philosophy ← Sheridan + Gary Vee philosophies combined
  • Social Media Strategy ← Gary Vee Day Trading Attention Chapters 4-5
  • Blog Strategy ← Sheridan Big 5 + SEO best practices

Sales Enablement section:

  • Assignment Selling ← Sheridan Chapters 8-10
  • Revenue Team Alignment ← Sheridan Chapter 3

Paid Media section:

  • Paid Media Philosophy ← Gary Vee Amplification framework
  • Performance Creative ← Gary Vee high-volume testing approach

Read these to understand WHY the playbook prescribes what it does. The strategies aren't arbitrary—they're proven frameworks applied to remodeling.