| 2021 Revenue | $90,000.00 | $90,000.00 | $90,000.00 | $90,000.00 | $90,000.00 | $90,000.00 | $90,000.00 | $90,000.00 | $90,000.00 | $90,000.00 | $90,000.00 | $90,000.00 | $1,080,000.00 |
| 2022 Target Revenue | $120,000.00 | $120,000.00 | $120,000.00 | $120,000.00 | $120,000.00 | $120,000.00 | $120,000.00 | $120,000.00 | $120,000.00 | $120,000.00 | $120,000.00 | $120,000.00 | $1,440,000.00 |
| 2022 Actual Revenue | $100,000.00 | $100,000.00 | $100,000.00 | $100,000.00 | $100,000.00 | $100,000.00 | $100,000.00 | $100,000.00 | $100,000.00 | $100,000.00 | $100,000.00 | $100,000.00 | $1,200,000.00 |
| PROMOTIONS | i.e. 50% off new memberships | | | | | two for one | | | | Work for free for a day | | | |
| LEADS | | | | | | | | | | | | | |
| New Leads | 20 | 20 | 20 | 40 | 40 | 40 | 20 | 20 | 20 | 20 | 20 | 20 | $300.00 |
| New Trials | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | $120.00 |
| Won Deals | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | $60.00 |
| Total Leads in Pipeline | 15 | 20 | 25 | 30 | 30 | 35 | 50 | 60 | 40 | 50 | 50 | 90 | $495.00 |
| ACQUISITION COSTS | | | | | | | | | | | | | |
| Cost Per Lead | $375.00 | $375.00 | $375.00 | $237.50 | $237.50 | $187.50 | $375.00 | $375.00 | $375.00 | $375.00 | $375.00 | $375.00 | $4,037.50 |
| Cost Per Trial | $750.00 | $750.00 | $750.00 | $950.00 | $950.00 | $750.00 | $750.00 | $750.00 | $750.00 | $750.00 | $750.00 | $750.00 | $9,400.00 |
| Cost Per Acquisition (new customer) | $1,500.00 | $1,500.00 | $1,500.00 | $1,900.00 | $1,900.00 | $1,500.00 | $1,500.00 | $1,500.00 | $1,500.00 | $1,500.00 | $1,500.00 | $1,500.00 | $18,800.00 |
| EXPENSES | | | | | | | | | | | | | |
| Social Media | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $6,000.00 |
| Strategy | $1,500.00 | $1,500.00 | $1,500.00 | $1,500.00 | $1,500.00 | $1,500.00 | $1,500.00 | $1,500.00 | $1,500.00 | $1,500.00 | $1,500.00 | $1,500.00 | $18,000.00 |
| SEO | $1,000.00 | $1,000.00 | $1,000.00 | $1,000.00 | $1,000.00 | $1,000.00 | $1,000.00 | $1,000.00 | $1,000.00 | $1,000.00 | $1,000.00 | $1,000.00 | $12,000.00 |
| PPC Management | $750.00 | $750.00 | $750.00 | $750.00 | $750.00 | $750.00 | $750.00 | $750.00 | $750.00 | $750.00 | $750.00 | $750.00 | $9,000.00 |
| PPC Spend | $3,000.00 | $3,000.00 | $3,000.00 | $5,000.00 | $5,000.00 | $3,000.00 | $3,000.00 | $3,000.00 | $3,000.00 | $3,000.00 | $3,000.00 | $3,000.00 | $40,000.00 |
| Writers | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $2,400.00 |
| Web Development | $450.00 | $450.00 | $450.00 | $450.00 | $450.00 | $450.00 | $450.00 | $450.00 | $450.00 | $450.00 | $450.00 | $450.00 | $5,400.00 |
| Graphic Design | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $1,200.00 |
| Other | | | | | | | | | | | | | $0.00 |
| Total Expenses | $7,500.00 | $7,500.00 | $7,500.00 | $9,500.00 | $9,500.00 | $7,500.00 | $7,500.00 | $7,500.00 | $7,500.00 | $7,500.00 | $7,500.00 | $7,500.00 | $94,000.00 |
| % of Revenue (Target = 3-5%) | 7.50% | 7.50% | 7.50% | 9.50% | 9.50% | 7.50% | 7.50% | 7.50% | 7.50% | 7.50% | 7.50% | 7.50% | 7.83% |
| CHANNEL PERFORMANCE | | | | | | | | | | | | | |
| WEBSITE TRAFFIC | | | | | | | | | | | | | |
| Website Traffic (Sessions) | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1000 |
| Website Traffic (Users) | 500 | 500 | 500 | 500 | 500 | 500 | 500 | 500 | 500 | 500 | 500 | 500 | 500 |
| Website Traffic (Pageviews) | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 |
| Pages/Visit | 3.24 | 3.24 | 3.24 | 3.24 | 3.24 | 3.24 | 3.24 | 3.24 | 3.24 | 3.24 | 3.24 | 3.24 | 3.24 |
| Average Session Duration (Seconds) | 245 | 245 | 245 | 245 | 245 | 245 | 245 | 245 | 245 | 245 | 245 | 245 | 245 |
| Bounce Rate | 40% | 40% | 40% | 40% | 40% | 40% | 40% | 40% | 40% | 40% | 40% | 40% | 40% |
| CONVERSIONS | | | | | | | | | | | | | |
| Contact Form Completions | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| Chat - Conversations Started | 9 | 9 | 9 | 9 | 9 | 9 | 9 | 9 | 9 | 9 | 9 | 9 | 9 |
| Chat - Email Addresses Captured | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
| Booked Appointments | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| Total Conversion Rate (%) | 9.12% | 9.12% | 9.12% | 9.12% | 9.12% | 9.12% | 9.12% | 9.12% | 9.12% | 9.12% | 9.12% | 9.12% | 9.12% |
| Desktop Conversion Rate (%) | 15.43% | 15.43% | 15.43% | 15.43% | 15.43% | 15.43% | 15.43% | 15.43% | 15.43% | 15.43% | 15.43% | 15.43% | 15.43% |
| Mobile Conversion Rate (%) | 4.39% | 4.39% | 4.39% | 4.39% | 4.39% | 4.39% | 4.39% | 4.39% | 4.39% | 4.39% | 4.39% | 4.39% | 4.39% |
| ADVERTISING | | | | | | | | | | | | | |
| EMAIL | | | | | | | | | | | | | |
| SOCIAL | | | | | | | | | | | | | |
| BLOG CONTENT & RESOURCES | | | | | | | | | | | | | |
| PODCAST | | | | | | | | | | | | | |
| AUDIENCE TRACKER | | | | | | | | | | | | | |
| Total | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Social | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| ACTIVITY TRACKER | | | | | | | | | | | | | |
| Emails Sent (Target = 10/mo.) | | | | | | | | | | | | | 0 |
| Blog Posts Published | | | | | | | | | | | | | 0 |
| Podcast Espisodes Published | | | | | | | | | | | | | 0 |
| Podcast Guest Outreach | | | | | | | | | | | | | 0 |
| LinkedIn Conversations | | | | | | | | | | | | | 0 |
| Notes | i.e. SEO audit this month | | | | | | | | | | | | |