| 2023 Revenue | $1,080,000.00 | $1,080,000.00 | $1,080,000.00 | $1,080,000.00 | $1,080,000.00 | $1,080,000.00 | $1,080,000.00 | $1,080,000.00 | $1,080,000.00 | $1,080,000.00 | $1,080,000.00 | $1,080,000.00 | $12,960,000.00 |
| 2024 Target Revenue | $1,440,000.00 | $1,440,000.00 | $1,440,000.00 | $1,440,000.00 | $1,440,000.00 | $1,440,000.00 | $1,440,000.00 | $1,440,000.00 | $1,440,000.00 | $1,440,000.00 | $1,440,000.00 | $1,440,000.00 | $17,280,000.00 |
| 2024 Actual Revenue | $1,200,000.00 | $1,200,000.00 | $1,200,000.00 | $1,200,000.00 | $1,200,000.00 | $1,200,000.00 | $1,200,000.00 | $1,200,000.00 | $1,200,000.00 | $1,200,000.00 | $1,200,000.00 | $1,200,000.00 | $14,400,000.00 |
| CAMPAIGNS | IE: Parade of Homes | | | | | Annual Realtor Event | | | | Award Campaign | | | |
| Notes | i.e. SEO audit this month | | | | | | Tested a new ad | | | | | | |
| LEADS | | | | | | | | | | | | | |
| New Leads | 20 | 20 | 20 | 40 | 40 | 40 | 20 | 20 | 20 | 20 | 20 | 20 | 300 |
| % of leads scheduling consultations | 40% | 35% | 35% | 20% | 23% | 38% | 70% | 45% | 50% | 50% | 50% | 50% | |
| Sales Consultations Scheduled | 8 | 7 | 7 | 8 | 9 | 15 | 14 | 9 | 10 | 10 | 10 | 10 | 117 |
| % of leads showing up | 100% | | | | | | | | | | | | |
| Sales Consultations | 8 | 5 | 6 | 8 | 8 | 13 | 11 | 7 | 7 | 7 | 8 | 9 | 97 |
| % of leads signing | 13% | | | | | | | | | | | | |
| Pre-Construction Services Signed | 1 | 0 | 2 | 1 | 1 | 3 | 0 | 2 | 0 | 1 | 1 | 0 | 12 |
| $ in Pre-Construction Contracts Signed | $1,500,000 | $0 | $6,000,000 | $2,500,000 | $1,500,000 | $4,500,000 | $0 | $3,500,000 | $0 | $1,500,000 | $2,000,000 | $0 | $23,000,000 |
| % of design contracts converted | 100% | | | | | | | | | | | | |
| Won Deals | 1 | 0 | 0 | 2 | 1 | 1 | 3 | 0 | 2 | 0 | 1 | 1 | 12 |
| $ in Contracts Signed | 1,500,000 | 0 | 0 | 2,750,000 | 2,000,000 | 1,250,000 | 4,500,000 | 0 | 3,250,000 | 0 | 4,000,000 | 3,500,000 | $22,750,000 |
| % of leads closed | 5.0% | | | | | | | | | | | | |
| Total Leads in Communication | 30 | | | | | | | | | | | | 30 |
| Total $ in Pipeline | $10,000,000 | $20 | $25 | $30 | $30 | $35 | $50 | $60 | $40 | $50 | $50 | $90 | $10,000,480 |
| ACQUISITION COSTS | | | | | | | | | | | | | |
| Cost Per Lead | $375.00 | $375.00 | $375.00 | $237.50 | $237.50 | $187.50 | $375.00 | $375.00 | $375.00 | $375.00 | $375.00 | $375.00 | $4,037.50 |
| Cost Per Pre-Construction Agreement | $937.50 | $1,071.43 | $1,071.43 | $1,187.50 | $1,055.56 | $500.00 | $535.71 | $833.33 | $750.00 | $750.00 | $750.00 | $750.00 | $10,192.46 |
| Cost Per Build Contract | $0.01 | | | $0.00 | $0.00 | $0.01 | $0.00 | | $0.00 | | $0.00 | $0.00 | $0.03 |
| EXPENSES | | | | | | | | | | | | | |
| Social Media | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $6,000.00 |
| Strategy | $1,500.00 | $1,500.00 | $1,500.00 | $1,500.00 | $1,500.00 | $1,500.00 | $1,500.00 | $1,500.00 | $1,500.00 | $1,500.00 | $1,500.00 | $1,500.00 | $18,000.00 |
| SEO | $1,000.00 | $1,000.00 | $1,000.00 | $1,000.00 | $1,000.00 | $1,000.00 | $1,000.00 | $1,000.00 | $1,000.00 | $1,000.00 | $1,000.00 | $1,000.00 | $12,000.00 |
| PPC Management | $750.00 | $750.00 | $750.00 | $750.00 | $750.00 | $750.00 | $750.00 | $750.00 | $750.00 | $750.00 | $750.00 | $750.00 | $9,000.00 |
| PPC Spend | $3,000.00 | $3,000.00 | $3,000.00 | $5,000.00 | $5,000.00 | $3,000.00 | $3,000.00 | $3,000.00 | $3,000.00 | $3,000.00 | $3,000.00 | $3,000.00 | $40,000.00 |
| Writers | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $2,400.00 |
| Web Development | $450.00 | $450.00 | $450.00 | $450.00 | $450.00 | $450.00 | $450.00 | $450.00 | $450.00 | $450.00 | $450.00 | $450.00 | $5,400.00 |
| Graphic Design | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $1,200.00 |
| Other | | | | | | | | | | | | | $0.00 |
| Total Expenses | $7,500.00 | $7,500.00 | $7,500.00 | $9,500.00 | $9,500.00 | $7,500.00 | $7,500.00 | $7,500.00 | $7,500.00 | $7,500.00 | $7,500.00 | $7,500.00 | $94,000.00 |
| % of Revenue (Target = 3-5%) | 0.63% | 0.63% | 0.63% | 0.79% | 0.79% | 0.63% | 0.63% | 0.63% | 0.63% | 0.63% | 0.63% | 0.63% | 0.65% |
| CHANNEL PERFORMANCE | | | | | | | | | | | | | |
| OFFLINE CONVERSIONS | | | | | | | | | | | | | |
| ONLINE CONVERSIONS | | | | | | | | | | | | | |
| Contact Form Completions | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| Chat - Conversations Started | 9 | 9 | 9 | 9 | 9 | 9 | 9 | 9 | 9 | 9 | 9 | 9 | 9 |
| Chat - Email Addresses Captured | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
| Booked Appointments | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| Total Conversion Rate (%) | 9.12% | 9.12% | 9.12% | 9.12% | 9.12% | 9.12% | 9.12% | 9.12% | 9.12% | 9.12% | 9.12% | 9.12% | 9.12% |
| Desktop Conversion Rate (%) | 15.43% | 15.43% | 15.43% | 15.43% | 15.43% | 15.43% | 15.43% | 15.43% | 15.43% | 15.43% | 15.43% | 15.43% | 15.43% |
| Mobile Conversion Rate (%) | 4.39% | 4.39% | 4.39% | 4.39% | 4.39% | 4.39% | 4.39% | 4.39% | 4.39% | 4.39% | 4.39% | 4.39% | 4.39% |
| WEBSITE TRAFFIC | | | | | | | | | | | | | |
| Website Traffic (Sessions) | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1000 |
| Website Traffic (Users) | 500 | 500 | 500 | 500 | 500 | 500 | 500 | 500 | 500 | 500 | 500 | 500 | 500 |
| Website Traffic (Pageviews) | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 | 15000 |
| Pages/Visit | 3.24 | 3.24 | 3.24 | 3.24 | 3.24 | 3.24 | 3.24 | 3.24 | 3.24 | 3.24 | 3.24 | 3.24 | 3.24 |
| Average Session Duration (Seconds) | 245 | 245 | 245 | 245 | 245 | 245 | 245 | 245 | 245 | 245 | 245 | 245 | 245 |
| Bounce Rate | 40% | 40% | 40% | 40% | 40% | 40% | 40% | 40% | 40% | 40% | 40% | 40% | 40% |
| REFERRALS | | | | | | | | | | | | | |
| ADVERTISING | | | | | | | | | | | | | |
| EMAIL | | | | | | | | | | | | | |
| SOCIAL | | | | | | | | | | | | | |
| BLOG CONTENT & RESOURCES | | | | | | | | | | | | | |
| AUDIENCE TRACKER | | | | | | | | | | | | | |
| Total | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Social | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| ACTIVITY TRACKER | | | | | | | | | | | | | |
| Emails Sent (Target = 10/mo.) | | | | | | | | | | | | | 0 |
| Blog Posts Published | | | | | | | | | | | | | 0 |
| Podcast Espisodes Published | | | | | | | | | | | | | 0 |
| Podcast Guest Outreach | | | | | | | | | | | | | 0 |
| LinkedIn Conversations | | | | | | | | | | | | | 0 |