Annual Marketing Plan Guide
Reference: Process for creating annual marketing roadmap. Use this annually to create a marketing roadmap and schedule major projects.
Reference: Process for creating annual marketing roadmap. Use this annually to create a marketing roadmap and schedule major projects.
How to verify the playbook, run builds, and what content to add next (per Organization-prd).
Reference: Strategic guide for building citations and directory listings. Use this during Phase 2-4 to prioritize directories and understand citation building best practices.
Reference: Process for searching keywords and checking rankings. Use this bi-annually to identify opportunities for increased visibility.
Reference: Process and prompts for performing a complete initial marketing audit. Includes workflow steps and AI prompts for creating context documents.
Reference: Step-by-step process for establishing and maintaining NAP (Name, Address, Phone) consistency across all directory listings. Use this during Phase 1 to establish your NAP standard and during ongoing maintenance to verify consistency.
Reference: Process for re-engaging past leads. Use this bi-annually to reach out to past leads who were previously marked as dead.
Reference: Process for re-engaging past clients. Use this bi-annually to reach out to past clients and encourage re-engagement.