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8 docs tagged with "process"

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Annual Marketing Plan Guide

Reference: Process for creating annual marketing roadmap. Use this annually to create a marketing roadmap and schedule major projects.

Citation Building Guide

Reference: Strategic guide for building citations and directory listings. Use this during Phase 2-4 to prioritize directories and understand citation building best practices.

Keyword Search Guide

Reference: Process for searching keywords and checking rankings. Use this bi-annually to identify opportunities for increased visibility.

Marketing Audit Process

Reference: Process and prompts for performing a complete initial marketing audit. Includes workflow steps and AI prompts for creating context documents.

NAP Consistency Process

Reference: Step-by-step process for establishing and maintaining NAP (Name, Address, Phone) consistency across all directory listings. Use this during Phase 1 to establish your NAP standard and during ongoing maintenance to verify consistency.

Raise the Dead Campaign Guide

Reference: Process for re-engaging past leads. Use this bi-annually to reach out to past leads who were previously marked as dead.

Winback Campaign Guide

Reference: Process for re-engaging past clients. Use this bi-annually to reach out to past clients and encourage re-engagement.