Keyword Search Guide

Google search for offices/remodeling in your market. This is how your prospects are searching. Pretend you're them.

Process

1. Search Main Keywords - Google search your primary service keywords as a prospect would

2. Analyze Results - Review what pages are showing up:

   • What pages are ranking?
   • What types of content ranks?
   • What directories or platforms appear?

3. Identify Opportunities:

   • Can you reach out to local media to get featured on top lists that currently rank?
   • Does Craigslist or Yelp show up—and if so, can you ensure you're visible on those platforms?
   • Are you running ads in all the right places?
   • Are there other directories you're not listed on that rank on the first or second page?

4. Take Action - Prioritize opportunities and add them to your marketing plan

Key Questions to Answer

• What pages are showing up?
• Can you reach out to local media to get featured on top lists that currently rank?
• Does Craigslist or Yelp show up—and if so, can you ensure you're visible on those platforms?
• Are you running ads in all the right places?
• Are there other directories you're not listed on that rank on the first or second page?