Raise the Dead Campaign Guide

Reach out to past leads and invite them back to your business/see if they're interested in discussing new options and availabilities.

Process

Set a reminder after you mark leads as dead to follow up in 6 months, or batch send these every six months (ideally personalized messages).

Best Practices

• Personalize messages - Reference specific past interactions or inquiries
• Offer new value - Highlight new services, availability, or options since last contact
• Keep tone friendly - Non-pushy, helpful approach
• Track responses - Monitor which leads re-engage and why

CRM Setup

Configure your CRM to automatically set reminders 6 months after marking leads as "dead" or "inactive" to trigger this campaign.