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Prompt: Creating Context Documents

[Context Doc Examples]([Your Drive Folder])

Goal​

Create a context pack for a specific design-build remodeling company so an AI can produce strategy, copy, ads, SEO content, and sales assets that sound like this business—not generic marketing advice.

What to collect (inputs)​

Paste only real source material (no guessing):

  • Website: Home, About, Services pages, Process, Portfolio/Before–After, Financing (if any), FAQ, Contact
  • Google Business Profile: description, categories, service area, hours, review highlights
  • Houzz (if relevant): profile + reviews + awards/badges
  • Reviews: 10–30 recent reviews (good + bad if available)
  • Social: 10–20 recent captions/posts that sound like the company
  • Internal notes (if you have them): minimum project size, typical project range, service radius, current backlog, ideal projects, “not a fit” projects

Remodeler-specific lens (how to organize the context)​

A remodeler sells transformation inside an occupied home. Capture details that reduce the homeowner’s biggest fears:

  • Disruption (dust/noise/living through it)
  • Surprises behind walls (rot/wiring/structural issues)
  • Schedule drag
  • Trust + professionalism (crew behavior, daily cleanup, communication)

Also capture the remodeler “why us” angles:

  • Single-point accountability (design-build)
  • A clear process (design agreement → design → fixed scope/price → build)
  • Before/after proof
  • Reviews that mention communication + cleanliness

Prompt 1 — Extract facts (no writing, no opinions)​

Copy/paste into your AI:

You are a researcher building a context pack for a design-build remodeling company.

Rules​

  • Use only the sources I paste.
  • Do not invent facts, numbers, pricing, locations, or services.
  • If something is unknown, write Unknown and list the exact source needed to confirm it.
  • No generic marketing advice. No competitor analysis.

Task​

Extract and organize the facts into the structure below.

Output structure​

  1. Company snapshot
  • Name, HQ, service radius/service areas
  • Team (roles, names if public), years in business, certifications/associations (NARI/NKBA/etc.), awards
  • Positioning: who they help + what they’re known for (use their words)
  1. Services & project types
  • Core services (kitchens, baths, additions, whole-home, etc.)
  • Ideal projects vs “not a fit”
  • Any minimums, typical range cues, financing mentions
  1. Process (design-build)
  • How they describe the process step-by-step
  • Preconstruction/design agreement details (if mentioned)
  • What they do to prevent surprises (investigation, allowances, contingencies, communication)
  1. Proof & trust signals
  • Portfolio themes (styles, typical homes, common problems solved)
  • Review themes with 5–10 short quoted snippets categorized under:
    • Communication
    • Cleanliness/respect for home
    • Craftsmanship
    • Budget/scope management
    • Schedule/timeliness
  1. Customer psychology (remodeler)
  • Common triggers (life events, outgrown space, remote work, aging parents, etc.) found in sources
  • Top fears/objections implied by copy/reviews
  • What reassures them (process, guarantees, policies, tools)
  1. Brand voice (from actual copy)
  • Voice adjectives (3–6)
  • Do / Don’t list
  • “Words we use” / “Words we avoid”
  • 3 short example lines in their voice:
    • homepage subhead
    • Instagram caption
    • reply to a 5-star review

Sources​

PASTE SOURCES BELOW: <PASTE>

Prompt 2 — Write the Master Context Doc (usable + concise)​

Copy/paste into your AI after Prompt 1 output:

Using the extracted facts above, write a Master Context Doc for this remodeler.

Audience​

An experienced marketer who will create strategy, copy, ads, SEO pages, and sales assets.

Constraints​

  • Be specific to this company; omit generic marketing advice.
  • Keep it skimmable (headings + bullets). Target ~2–4 pages.
  • Don’t add competitor research.
  • Don’t invent details; keep Unknown items in a short Open Questions section.

Sections​

  1. Company snapshot (1 paragraph + bullets)
  2. Ideal customers + triggers (remodeler-specific)
  3. Services + ideal projects
  4. Process + “how they reduce disruption/surprises”
  5. Differentiators + proof (reviews + portfolio themes)
  6. Voice guidelines (short)
  7. Core local keyword themes (project + city intent; cost/ROI; process/trust)
  8. Offers/CTAs currently used (consultation, cost guide, etc.) + where they appear
  9. Open Questions (only what’s truly missing)

Optional — Split into smaller docs (if needed)​

If you want separate, reusable docs, ask:

  • “Split this into four standalone docs: (1) Company Snapshot + Positioning, (2) Buyer + Psychology, (3) Services + Process, (4) Brand Voice + Keyword Themes. Keep each under ~1 page.”