Full Funnel Marketing Reference

Use this reference when planning advertising strategy to ensure coverage across all stages of the customer journey.

Funnel Stages

• Awareness - Top of funnel: Introduce your brand to new audiences
• Consideration - Middle of funnel: Engage prospects evaluating options
• Decision - Bottom of funnel: Convert qualified leads to customers
• Post-purchase - Retention: Maintain relationships and encourage repeat business

Ensure your advertising mix addresses each stage appropriately for your business model and customer journey.