| Persona Name | | | |
| Demographics | Age, Income, Education, Location, etc. | | |
| Role/Job | Job title and level of seniority | | |
| Day in the Life | What does their typical day look like? | | |
| Pain Points | Biggest challenges? Why are they buying? | | |
| Goals/Outcomes | What end result do you help them achieve? | | |
| Info Sources | Where do they go for information? | | |
| Buying Criteria | What features/attributes matter most? | | |
| Objections | What would hold them back from buying? | | |
| Key Insights | Any other unique information? | | |
| Usage Context | How does your service fit into their life? | | |