Raise the Dead Campaign Strategy
Reach out to past leads and invite them back to your space or see if they're interested in discussing new options and availabilities.
Implementation
Set a reminder after you mark leads as dead to follow up in 6 months, or batch send these every six months (ideally personalized messages).
Best Practices
- Personalize messages when possible rather than using generic templates
- Highlight new options, availability, or changes since last contact
- Focus on providing value and re-establishing connection rather than immediate sales