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Review Solicitation Strategy

Strategic approach to collecting reviews at key client touchpoints to build a steady stream of positive reviews.

Key Touchpoints for Review Requests​

Contract Sign​

  • Ask for reviews at contract signing
  • Capture all shareable review request links for all platforms at this point
  • Include review request messaging in sales flow documentation

Project Completion / Formal Walkthrough​

  • Create formal walkthrough process that includes review request
  • Make it a nice "hey we're done" moment
  • Call and then send follow-up email with review links
  • Include review request in key project completion emails

Dedicated Review Page​

  • Create "Leave us a review" page on website
  • Include QR codes and direct links to all review platforms
  • Make it easy for clients to find and use

Additional Review Sources​

Employees and Trade Partners​

  • Set up process for collecting reviews from employees and trade partners
  • Target relevant platforms where these relationships matter

Buildertrend Integration​

  • Use Buildertrend's built-in feedback system to ask for reviews
  • Proactively reach out to potentially unhappy clients before they leave negative reviews
  • Call and follow up with email to ensure they feel heard

Best Practices​

Proactive Approach​

  • Don't wait until you get a bad review to think about review collection
  • Build review requests into your standard processes
  • Always ends up on the people who are in contact with clients

Internal Reinforcement​

  • Read positive reviews in team meetings (Hormozi approach)
  • Share reviews internally to reinforce what clients value
  • Use reviews to celebrate team wins

Common Pitfalls​

  • Often only think of review collection when you get a bad review
  • Not having review request links ready at key touchpoints
  • Missing opportunities at natural moments (completion, walkthrough, etc.)